evar allocation adobe analytics. An eVar can be visit-based and function similarly to cookies. evar allocation adobe analytics

 
 An eVar can be visit-based and function similarly to cookiesevar allocation adobe analytics  Sign InThe Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site

Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Sign In. For eVar it is can be different based on the allocation and expiration. Expiration here is a Server Side Calculation. Like. Hi @ursboller, when we set up an eVar allocation as "Most Recent (Last)" and it expires on a visit, couldn't we meet criteria to - 330590Created for: Beginner. . This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. For more information, please visit the documentation. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Gigazelle. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Admin. And as mentioned, you will need to populate the value in s. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. for teaser tracking: e. g. For eVar it is can be different based on the allocation and expiration. Read real-world use cases of Experience Cloud products written by your peersAgreed, list evars really become unusable e. This means that paths, participation and eVar allocation are all different between the main suite and the multi-suite tagged or Virtual Report Suite. An eVar can be visit-based and function similarly to cookies. Thanks a lot!! PabloCreated for: Beginner. 3. t () (for a page view) or, as is more likely. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Created for: Beginner. that means, if looking at the pages, each page (evar and prop) had a visit. CoursesThat's right, in Launch, you'll need to use the Custom Code piece of Set Variables in order to send data to listvars. Hi H_L, It will be "none for custom eVar and Prop. Agarwal2609. Create a site name/property dimension in Adobe Analytics. the list eVar values are recorded with an eVar scope. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. , but Event1 should never attribute to URL Y. evarX. But challenge here is that interested attribute is optional for few scenarios so for those scenarios it takes previously set value which is inappropriate . If Ad Hoc Analysis is your organization's primary reporting tool, having all con. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. From the moment you change the expiration, the calculation changes at the Server Side, and thus. But. eVar text case is getting changed while reporting. Changing the eVar allocation to the Hit level will give you the expected results. The 1. The difference is that a list prop sends in values and each value is within a prop variable scope, vs. 0K. Read real-world use cases of Experience Cloud products written by your peersSign In. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Shall I simple add the ListName as file column? For Instance evar 4, evar 5, evar 6,ListName ,event 1, event 3. . remove prop/evar[n] mapping requirement. Deployment. Adobe Analytics offers a wide variety of attribution models that are easy to use in your day-to-day analysis. Then you need to enable it. Products and Services. First means the old value is kept, last means the old value is overwritten. It is set up as a Merchandising Evar. Our setting of "Purchase" as - 229648. thanks - 204650. In Launch, I don't see "set variables" section has listVar. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. In your Google Analytics property settings, enable a new, session-level custom dimension. An eVar can be visit-based and function similarly to cookies. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. In that case, you can set your Marketing Channel to be based on the Query String Parameter instead of the eVar. Click the desired tag property. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. An eVar can be visit-based and function similarly to cookies. Attribution models use report time processing, which is only available in Analysis Workspace. Here is more reference : List Variables There is also nice article on this by for your review with business case and exam. One would expect the eVar to save with all selected d. Read real-world use cases of Experience Cloud products written by your peers The visits metric matches exactly with page url prop and evar but probably because I have the evar set as allocation most recent and expire after visit. As it is possible to create sort of Merchandising eVar in your object, the attribution of these dimension in the same way. Please let me know if there is a way to get the. Allocation: 'First'. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Thanks, . Over time, Adobe Analytics and now Customer Journey Analytics have improved their flexibility by allowing visit and person-level data logic to be performed at report runtime. On-demand Services. The use case is partially right until we know how allocation works for a List Variable and how attributions are given to the line items. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. In the Marketing Processing Rules I use this evar123 eVar Allocation. Correlated order id or cart id with this eVar. Values passed into eVar variables follow the user for a predetermined period of time. evar 4, evar 5, evar 6, event 1, event 3. Does the transaction need to happen during the same visit in order to attribute search term(s) to the specific product purchase ?" I believe this depends on th. Conversion Variable (eVar) with "Most Recent" allocation and "Visit" expiry: Custom Dimension (session-scoped) Conversion Variable (eVar) with "Most Recent" allocation and "Never". list3 variable depending on the List Variable used, and not s. Sign In. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on. Yes, your understanding is correct. Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. Level 2 ‎15-10-2015 19:26 PDT. . Two columns are dedicated to each eVar;. 1. Thanks. Learn how to navigate to eVar configurations in settings for Adobe Reports and Analytics. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. . Reporting window : Last 3 days. Read real-world use cases of Experience Cloud products written by your peers eVars can report values that weren't necessarily set with hits. . if you set the prop and evar at the exact same pages, the same numbers will appear in the table using the visits metric. Ali Thank you, ! Just to make it a little more concrete: You said: "Marketing channels have different expiry settings and do not depend on specific eVar settings. Transcript. These are the delimited sections you can provide: Product name (required): The name of the product. Along side we do have another evar with hit scope . It is difficult to diagnose the issues with the known details. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsMeet our community of customer advocates. Learn. Hi Jennifer, Thanks for the above. 01 last value in eVar) in reports. There is just a small percentage of these visits. We. The closest you can get to that is targeting past behavior based on the eVar allocation setting. They should be able to get those steps to our engineering team to fix it. Basically, external system is injecting data into AA by using API 1. While the session-level custom dimension works for most scenarios, consider the hit-level custom dimension if you have a user-ID view enabled. 8. – List Var do not have a. So, in order to have the Attributi. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. Locate the eVars section. In case of Adobe Default referral as it is same visit and Adobe Default referral expire after visit ends. eVarX | Unique Visitors | VisitsSign In. ) create the following 4 segments: 1) his segment where evarX-Instance equals 1 2) hit segment where evarX-Instance equals 1 and hit-depth equals 1 3) visit segment (before sequence) where. list1 or s. eVars can report values that weren't necessarily set with hits. E-mail, Paid Search, etc…). want to see all keywords tracked, but I would also want to get a correct revenue allocation (instead of. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. It always happens after the first time you enable Merchandising on an eVar. Admin. 3K. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. When viewing a custom conversion / eVar report, it would be great to be able to view what the allocation and expiration is for that variable. the big difference are the custom actions on the page (download/exit/custom links): here you don't see. eVar is being set on the pageLoad. eVar Allocation. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. Das habe ich vorher schon alles gemacht. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront,. Props can only report values with hits where the values were set. Jennifer, another question I forgot to ask. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. . What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of. Standard eVar allocation setting. Basically, we are looking for option to set evar expiry till next page loadGot it. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. Under Actions, click an existing Adobe Analytics - Set Variables action. . . Learn. Tracking Code is a Conversion Variable (Like an eVar) available in Adobe Analytics by default. Values passed into eVar variables follow the user for a predetermined period of time. . eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. 4? Now I have these evars have been sent to the Datasource. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page: So, the Calculated Metric allocation did NOT overwrite my eVar setting of “Original”. Conclusion. . It is correct SDK 4. A prop which is. . For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. pgsuarez. Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. The maximum length for this field is 100 bytes. It's true that they are not very useful, but there are still some cases where I - 272485Hello, Urs, Thank you very much for the detailed answer, I will read that in detail. Sign in to like this content. Questions. if you want pathing if you only want to see - 279753I am sending a string in an eVar in lowercase however when it is populated in report it gets converted to uppercase and this is happening - 384200. When I look at the Adobe UI, I no longer can see the e16 and e12 despite the f. If you've already created a ticket with customer care, definitely mention this to them and give them exact steps to reproduce. ok, this can get a bit tricky - never tried it out (but it is on my todo list so very interested if it works. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. I am curious what is context for the Custom chains of event? I am curious the business objective. . About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be. But challenge here is that interested attribute is optional for few scenarios so for those scenarios it takes previously set value which is inappropriate . submit (function () { s. . Expiration refers to the amount of time a value persists. Adobe Analytics - Foundation. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink;. Experience Cloud Advocates. We are not sending the prop (I don't know why and I'll try to make it change) so I'll stick to the evar by now. An eVar can be visit-based and function similarly to cookies. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Sign In. Learn. Products and Services. Values passed into eVar variables follow the user for a. . In this video, learn how and where to add the code in Launch. They work similarly to eVars, except they can contain multiple values in the same hit. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not. Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. If you need a refresher on eVar allocation and persistence, check out our guide on configuring eVars. This topic contains answers to questions that are frequently asked about viewing reports when using Adobe Analytics as the reporting source for Adobe Target (A4T). An eVar can be visit-based and function similarly to cookies. @alv123456 Thanks, I didn't know that. Documentation. The eVar will expire only if the purchase event occurs. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. The slot can be configured (like any other eVar) to fully customize its expiration and allocation settings. eVar33 = $ ("input#email"). Is there a reason for binding on purchase event? Typi. Experience League. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. tl() calls in. Here's. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. The number of custom dimensions that your company has access to is tied to your Adobe Analytics SKU, but most companies have close to 300 custom dimensions per report suite. Sign In. The implication is that your Marketing. Normally I'd say there will be a very small amount of mismatch between the value and the. It would help if I attached the list evar admin config. . Live Stream data. , only two duplicate endpoints of the original stream of data). For these cases, allocation determines which variable value gets credit for the event. - 314157. Now in tag management/page source code, it is coded as evar1= "xyz" on Home page and that's it! (keeping it simple). e. It is correct SDK 4. Join us for our next Community Coffee Break on November 14 at 10am PDT. An eVar can be visit-based and function similarly to cookies. Alexis, Could you please explain more about the " linear allocation "? Thanks. In this video, get an introduction to conversion variables, also known as “eVars”. Click Edit Settings — > Conversion — > List Variables. Even if you concatenate multiple eVars to capture in List Variable, the same will be truncated right? If you include a. However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. From the moment you change the expiration, the calculation changes at the Server Side, and thus. Just to clarify: Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation. Any event is hit based, it does not persist after the hit. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHello PradeeRunRaj, I think the list is the only option for me and meet my requirements. Community. . If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Defining expiration and allocation dimensions in Adobe Analytics Adobe provides administrators with several options for customizing the definition of these. View solution in original post. Keep an eye out for your analytics rock stars – those who can quickly grasp the Adobe Analytics technical nuances and can readily apply them throughout their analyses. See moreJun 15, 2023eVars using the Adobe Analytics extension Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. events=”scAdd”. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). Sign In. I thought I could make a recommendation to perhaps help you as in some cases some things are better of as props some as evars and some as events. An. Custom/Download/Exit Link Instance: Event: N/A:. lisensee0. Concedring following senario: 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Exit 10:02AM, Type-in URL of Page A > Page B > Exit I think it will not persist original referrer (Google) in "referrer" report in your case. In addition to the Manual (Default) A/B Test activity (discussed in this section), Target provides two additional types of A/B Test activities: Auto-Allocate and Auto-Target. the. As you described: Pages Prop1 Evar1 Evar2 Order - 279753Thanks for sharing that! So actually, you want to set your Marketing Channel based on the query parameter. A manual A/B Test activity (sometimes referred to as an A/B…N test) compares two or more versions of your. Too many ways to achieve the same goal in Adobe, so that is not clear which is the best one and it is quite confusing (at least for me). Hey for you question "if we set the merchandised eVar with the add to cart binding event, a product is bound when add to cart happens. Values passed into eVar variables follow the user for a predetermined period of time. Visit, Allocation: Most recent. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. . On-demand Services. Implementation plug-ins are pieces of JavaScript code that you can add to your Analytics implementation in order to track additional, custom data. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHi Jennifer, Thanks for the above. So, from what I can understand, each page gets its own value of the URL for the prop and evar. 4/6/21 3:15:48 AM. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. . Developer. Unlike linear allocation for an eVar, participation for a prop means all the values for that prop get full credit for an event that happened. Standard eVar allocation setting. Dear Arun, I don't know whats going on, some of those URLs are not even in the same Report Suite. I think the correct implementation would be to create a Data Element, and then reference that data element in rule that sets Adobe Analytics variables. It will associate the "Most Recent" to an event being set but I only want one value per visit. After I've saved, it changes to Conversion Variable Syntax. Best wishes, Andrey Osadchuk | Launch Inspector, Analytics Co. Set their delimiter, expiration, allocation, and max values. It is set up as a Merchandising Evar. t()) and link tracking (s. ). For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. Sometimes, variables encounter more than one value before hitting a success event. Make sure eVar is not a merchandising eVar and has last toucj allocation. Use the “Core” Extension to create a. Transcript. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Hope this helps. Community. prahme. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. the list eVar values are recorded with an eVar scope. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. Expiration: 'Purchase'. 4/6/21 3:15:48 AM. Here we can see that we are manually assigning the product category of “Lighting” to the product “Fan-11980” at the time of Cart. All eVar values sent to Adobe are stored, regardless of allocation. Create a site name/property dimension in Adobe Analytics. Level 2. A custom dimension that you can use in reporting. Good day asheeshp, I have a question, to the 2nd "path" happened on 10. Step Two: Create a Data Element in Launch. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Allocation = Full . However, what remains a mystery to me is that how prop can have a different value if it is copied form eVar. x 1. Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. Types of data processing The data processing steps which are performed for Adobe Analytics and Customer Journey Analytics and the timing of those steps varies. Props can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. We're discussing ways to remove the prop/eVar mapping requirement, but there are a few technical steps we need to take to get there. I have multiple events on the product detail page. A custom dimension that you can use in reporting. I just want to further understand the meaning for. In the Report Suite Manager, click Edit Settings > Marketing Channels > Marketing Cha. You can change eVar allocation and expiration under Conversion variables in Report suite settings. Check persistence of eVar on next Page in Workspace. 01 last value in eVar) in reports. A custom dimension that you can use in reporting. An eVar can be visit-based and function similarly to cookies. Adobe Aanlytics Report Suite. Note: There is another eVar setting which can impact over user visit attribution to channel i. Admin. . How can I set list in API 1. . For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. User. Alexis, Could you please explain more about the " linear allocation "? Thanks. eVar Allocation When it comes to Conversion Syntax Merchandising eVars, I see many clients make mistakes with allocation. is there a way to pull a data warehouse report that provide me the latest value of the evar per experience cloud id. thanks again for any insights. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. I thought all the metrics are mapped over props. Value of eVars over props. It displays as I demonstrated above with Product Syntax and Most Recent allocation. The benefits are endless, especially when combining multiple sites in one (global) report suite. 2. Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. Its primary purpose is to segment conversion success metrics in custom marketing reports. There is built-in support for "cid", but through javascript modifications or processing. This makes numbers appear much lower, as they are spread out across all pages. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. Thanks. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageSolved: Hi all, I have a merchandised eVar which captures a search term. Values in logs: eVar Values populated in logs = Product1;Product2;Product3 . You can find some documentation about allocation here: Allocation Say you have a visit with 5 pageviews, evar1 is last allocation and evar2 - 279753The "Most Recent (Last)" option will store all values not the last one. thanks again for any insights. but be aware that this is based on a visit (not visitor), means you need. 2. Mark as New. I noticed that when we setup a eVar in the report suite Manager, we have the option for allocation: (most recent, original value or linear ), this depend on how we want to give credit to this eVar. Also, for accuracy's sake should I use the page url prop or evar for traffic reporting as I was told that a evar can do anything a prop can do except pathing. Can you confirm for me what the Allocation setting of the eVar is? I saw above that you had planned for it to expire on visit. But in the evar report, for the keyword against visitors, then 99% are unspecified. Standard eVar allocation setting. Values passed into eVar variables follow the user for a predetermined period of time. You can set up marketing channel processing rules expiration by going to Click Analytics > Admin > Report Suites. eVars can (based on report suite settings) keep the value forever, while props loose th. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Since it is "same visit", the - 321933Hi Eric No, eVar allocation is set to Most Recent. Adobe recommends using eVars in most cases, supported through the following: On this page. If you decide to do it w/ a list eVar instead of list prop, read up on how Omniture handles the allocation for them. A custom dimension that you can use in reporting. Level 1 ‎30-10-2018 08:25 PDT. Now exactly this value will be reported regardless of what capitalisation the new values will be captured in. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageJust wanted to confirm that when using an evar with visits that it will just show what different evar values appeared with in visits and not the last value captured for that specific evar for each visit. Quick links. 0 API endpoint to get report suite events, props, and evars. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdvertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyGo to the Rules tab, then click the desired rule (or create a rule). User. Its primary purpose is to segment conversion success metrics in custom marketing reports. I would suggest you to read these articles when it comes to - 279753The allocation setting you make (Original or Most Recent), will determine which eVar value gets credit for if the same product is used more than once (product #100 in this example). Hello Alexis ! Congrats on the great explanations ! I already knew all of that , but it's the first time I found a real abstract and short - 279753Use props: if your value is less than or equal to 100 chars. We have enabled below configurations for list variables in our Report suite Configuration: List Variable = Product Type Delimiter = ; Allocation = Full Values in logs: eVar Values populated in logs = Product1;Product2;Product3 Reports:(Problem statement) when pulling the reports for this dimen. . e. AA is showing any evar value that was set throughout a visit and not the most recent value for that visit when breaking down by evar values? so in the above example i posted you would see each page incremented and not just page y incremented righ. eVar Allocation All eVar values sent to Adobe are stored, regardless of allocation. A former product name for Adobe Analytics.